Individual vs case-packed products

When you create a shipping plan, Amazon Seller Central asks for the shipment's packaging type. Choose case-packed when every box holds the same product (same SKU and condition) in the same quantity. Choose individual products when a box holds a mix of different SKUs or conditions.

• Case-packed products — Pick this when a box contains identical units: the same SKU, the same condition, and the same count per box. This is the common choice for importers bringing in factory cartons of one product.

• Individual products — Pick this when a box contains a mix — different SKUs, or the same SKU in different conditions. Amazon treats each unit individually on receipt.

These sound alike but mean different things:

• A case pack is a shipping unit. The items inside are sold individually to shoppers; the case is just how they travel and are received.

• A multi-pack is a product. It is marketed and sold to the shopper as a set (for example, a pack of six).

So a case pack of a single-unit product is still sold one at a time, even though it ships in a box of many.

Your packaging-type choice affects your carton labeling and how Amazon receives the shipment. Case-packed shipments are simpler to label and receive because every box in a group is identical. If you get the type wrong, receiving can be delayed. When in doubt, check Amazon's Help Center for the current definitions, or ask your operations team.

Your packaging type is set in your Seller Central shipping plan before you book, so it flows through to labeling and palletizing. Get it right up front — see Amazon labeling and FNSKU requirements for how the carton labels follow from your plan, and Editing quantities on an Amazon plan if your counts change after the plan is approved.

• Shipping to Amazon FBA, end to end

• Amazon labeling and FNSKU requirements

• Amazon palletization rules

• Editing quantities on an Amazon plan